21 Cineplex is the largest movie theater chain in Indonesia. It serves 29 cities in Indonesia.
Along with the demands of the times, 21 Cineplex Group has conducted a number of improvements and innovations, among which are to form a network Movie theater into 3 separate brands, namely Cinema 21, Cinema XXI and The Premiere to target different markets. This movie network spread across several major cities throughout the archipelago and most of them located in the shopping center, with Hollywood movies and Indonesia as the main menu, and supported by sound technology, Dolby Digital and THX.
Cinema 21
Cinema 21 largest cinema network has spread across the archipelago. Before Cinema XXI standing, Cinema 21 control the overall market share of Indonesian moviegoers with varying ticket prices apply and the types of films shown, in accordance with the location and the intended target.
Cinema XXI After standing, slowly Cinema 21 turned into second-class cinema network, with most of the film are the movies of their own domestic and foreign films that are not playing at the Cinema XXI again. But this does not apply in some cities outside Jakarta are not yet available Cinema XXI and there are not many Cinema 21.
In general, Cinema 21 has been equipped with sound systems Dolby Digital, and even some of those who are Cinema 21 has been certified earlier version THX as Hollywood KC, Karawaci and Mega (now Pluit Village XXI) for the Jakarta area. Not only that, some even adapted the 21 Cinema atmosphere and comfort equivalent to Cinema XXI. But again, it was based on the targeted market share and the agreement with the mall manager.
Cinema XXI
Cinema XXI was first established in the Plaza Indonesia Entertainment X'nter, with regular theater 4 pieces and 2 pieces theater Premiere. Cinema XXI-named Studio XXI This is the only one that uses Cinema XXI comfortable sofa in the whole studio, and has a certificate THX for all of his studio.
The majority of films that played at Cinema XXI is Hollywood movies, both the latest, or who have saved time. But some also XXI film Indonesia, according to the location and market shopping center visitors concerned.
Some Cinema 21'm renovated into Cinema XXI, with the addition of carpet, design changes, and replacement of the studio chair. Some of them are, Anggrek XXI, BSM XXI, Plaza Senayan XXI, Puri XXI, Djakarta XXI and also Megaria 21 which was renamed Metropole XXI. Especially for Plaza Senayan XXI, renovations undertaken a total overhaul, including movie theaters and the addition of several studios became a regular and 8 studio studio 2 Premiere fruit. The total reform took almost 7 months.
To reach the entire audience, some shopping centers have more than one movie theater in it, like Mal Kelapa Gading which has a Gading 21 , Gading XXI, and La Piazza 21, Pondok Indah Mall which has 21 and Pondok Indah XXI, and Tunjungan Plaza Surabaya which has Tunjungan 21 and XXI. Synergies between 21 and XXI in it was maintained either by rotation of the film which was shown along with hours of play.
Each year, the emergence of Cinema XXI in major cities continues to increase, replace the appearance of Cinema 21. To the front, has recorded several shopping centers and businesses that are planning to open outlets Cinema XXI, like Epicentrum Walk, Gandaria Mainstreet and Kasablanka City. Not only that, some 21 Cinema XXI and still continue to make corrections.
At the end of 2008, along with the development of 3D technology and the increasingly rampant films based format, Cinema XXI helped to apply the technology Dolby 3D Digital Cinema in several XXI, like Plaza Senayan XXI, Studio XXI, Pondok Indah XXI, Gading XXI and Puri XXI in Jakarta, as well as several other major cities such as Serpong XXI Tangerang, CiWalk XXI Bandung and Sutos XXI Surabaya with a special ticket price.
List of Cinema XXI
| Cinema XXI | Address | Studio Reguler | The Premiere |
| Studio XXI EX | Plaza Indonesia Entertainment X'nter lt.2 Jl. M.H. Thamrin, Central Jakarta | 4 | 2 |
| Gading XXI | Mal Kelapa Gading 3 lt.3 Jl. Boulevard Kelapa Gading, North Jakarta | 6 | 0 |
| Pondok Indah XXI | Pondok Indah Mall 2 lt.3 Jl. Metro Pondok Indah, South Jakarta | 3 | 1 |
| Djakarta Theatre XXI | Jl. M.H. Thamrin, Central Jakarta | 2 | 0 |
| Senayan City XXI | Senayan City lt.5 Jl. Asia Afrika, Central Jakarta | 4 | 1 |
| Ciwalk XXI | Cihampelas Walk, Bandung | 8 | 2 |
| BSM XXI | Bandung Supermal Jl. Jend. Gatot Soebroto, Bandung | 5 | 0 |
| Anggrek XXI | Mal Taman Anggrek lt.4 Jl. S. Parman, West Jakarta | 4 | 0 |
| Plaza Senayan XXI | Plaza Senayan P5 Jl. Asia Afrika, Central Jakarta | 8 | 2 |
| Serpong XXI | Mal Sumareccon Serpong Jl. Boulevard Gading Serpong, South Tangerang | 6 | 0 |
| Mega Bekasi XXI | Mega Bekasi Hypermall lt.5 Jl. A. Yani, Bekasi | 7 | 0 |
| Sutos XXI | Surabaya Town Square lt.2 Jl. Adityawarman, Surabaya | 6 | 0 |
| Tunjungan XXI | Tunjungan Plaza lt.5 Jl. Basuki Rahmat, Surabaya | 4 | 0 |
| Pluit Junction XXI | Pluit Junction lt.6 & 8 Jl. Pluit Raya, North Jakarta | 5 | 0 |
| Mega XXI | Mega Mall Batam lt.2 Jl. Engku Putri, Batam | 6 | 0 |
| Platinum XXI | Gedung fX lt.7 Jl. Pintu Satu Gelora Bung Karno, Central Jakarta | 4 | 0 |
| Botani XXI | Botani Square Lt. 2, Jl. Pajajaran, Bogor | 6 | 0 |
| Puri XXI | Mal Puri Indah lt.2, West Jakarta | 7 | 1 |
| Metropole XXI | Pegangsaan Road No.21, Jakarta Pusat | 6 | 0 |
| BTC XXI | Bandung Trade Center Lt. P-2/3, Bandung | 5 | 0 |
| PABAS Studio XXI | Pasar Baru Square Lt.2, Jl. Jend. Sudirman, Balikpapan | 4 | 0 |
| Emporium Pluit XXI | Emporium Pluit Mall Lt.5, Jl. Pluit Selatan Raya, North Jakarta | 4 | 2 |
| Artha Gading XXI | Mal Artha Gading, Atrium Italy Lt.6, North Jakarta | 5 | 0 |
| Plaza Indonesia XXI | Plaza Indonesia Extension Lt.6, Jl. M.H. Thamrin, Central Jakarta | 5 | 0 |
| Pejaten Village XXI | Pejaten Village Lt. 3, Jl. Warung Buncit Jati Barat No.39, South Jakarta | 5 | 0 |
| Empire XXI | Jl. Urip Sumoharjo, Yogyakarta | 6 | 0 |
| Pluit Village XXI | Pluit Village Mall Lt. 4, Jl. Pluit Indah Raya, North Jakarta | 5 | 0 |
| BSD XXI | BSD Plaza Lt.2 BSD City Sektor IV, South Tangerang | 4 | 0 |
| PIM XXI | Palembang Indah Mall Lt.3 Jl.Letkol Iskandar, Palembang | 6 | 0 |
| CBD Ciledug XXI | CBD Ciledug Lt.Top Jl.HOS Cokroaminoto No. 93 Karang Tengah, Tangerang | 4 | 0 |
The Premiere
Targeted for movie lovers who want a more luxurious facilities, there are The Premiere, a concept that theaters equipped with all the luxuries that exist, includinglobbyspecial, special seats in business class as in a plane, and also blankets and other luxuries-luxuries.
The Premiere until now only present in some Cinema XXI, the EX Plaza Indonesia, Plaza Senayan, Senayan City, Pondok Indah, Emporium Pluit, and Puri in Jakarta, which fix the price Rp 50.000 to 100.000.
Bandung is the first city that presents the Premiere outside Jakarta. Opened on May 1, 2009, The Premiere in Bandung is located in the Ciwalk XXI for Rp 50.000.
Mobile Ticketing
To complete the comfort of the spectators, have now launched a mobile ticketing system (MTix), for booking tickets through the SMS and the website.
For now, only available in MTix mostly Cinema and Cinema XXI 21. Viewers who want to use this facility must come to the counter 21 Cinema XXI or relevant to the registration process.
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